Numbers 2 = Two “Wings” for Your Business

An airplane won’t fly without both wings. If you’re missing one or the other, you may have trouble getting the thing to fly- regardless of how strong the other wing is! 

Your business is the same way. You need both wings to grow your organization. 

In the same way that a plane needs two wings to fly, to soar long & strong your biz needs the enrollment wing and the Essential Rewards wing.

Here’s how it works… 

You build a LARGER organization by enrolling new members. You build a larger organization by enrolling new members. A larger organization means the potential for greater volume, a larger crop of potential business builders, and a bigger playing field to do the three things that grow your business (new members, Essential Rewards, multiplying leaders). 

You guarantee your volume- and your paycheck- by moving people to Essential Rewards. If you don’t enroll people in ER, you’ll find yourself chasing new enrollments each month just to maintain your current volume and rank.

Track the data to see how you’re doing: enrollments are enrollments

Here’s the deal- every single month you can actually track the data in real time and see how you’re doing with BOTH of these “wings” of your business. 

How do you know if you’re doing a good job? Well, you know you're enrolling when people "sign up" and get the kit. 

That's a tangible way you know you've succeeded on that front. In other words, enrollments aren't gauged by...

•  how many classes you do
• how many Facebook posts you make
• how many marketing pieces you hand out...
• how many people “said” they’ll get a kit when they get paid…

...enrollments are gauged by... well... the number of people who actually enroll.

Educating about the products

The metric for evaluating if you're educating people enough about the products may seem a bit more difficult to find, but I think it's pretty simple once we flesh out the rationale behind it. Here it is...

Make it your goal to educate people to Essential Rewards (ER). That's it.

ER is the program that gives members discounted shipping, allows them to earn free products, and let's them accumulate points for each purchase they make. Once people have signed up for ER, it shows you that they see the value of the products, that they're actually using them, and that they want to continue ordering more. 

When someone enrolls in ER is shows that... 

They see the value of the essential oils and a lifestyle of health & wellness

They've likely integrated some of the replacement products / transfer buys into their lifestyle, as well

They've committed to spending money each month- which, in turn, builds your business!

Two reasons Essential Rewards is essential for your biz

Here are two reasons this is important for your business:

First, Essential Rewards customers spend 2.5 times the amount that other customers in your downline spend. Would you rather have an “average” customer or one that spends more than double the average? 

Second, it’s easier to maintain existing customers than it is to find new ones. Think about it. Is it easier to “make an initial sale” (i.e., enroll someone) or is it easier to communicate with someone who has already spent their money, already has a kit in their house… someone you can simply show how to maximize the purchase they’ve already made? 

If you get them to “love” and experience the stuff they’ve got… they’ll continue buying, right?  And it’s going to be easier to have that person buy something every month than to find one new customer per month to simply replace what that one can do…!

See how it works?

Think about it

Think about it like this. If you don't educate...

• You're going to be chasing new enrollments every month in order to simply maintain your volume.
• You're going to consistently have to hustle, rarely finding raving product users who later turn into business builders and help carry the weight of the organization with you.

On the other hand, if you do educate...

• People will use the products (which are consumable), so they'll run out, and need to order more.
• You'll see product users turn into business builders (after all, isn't that how much of them that you know started, by often swearing they would never do the business!)
• You'll continue receiving testimonials- and never run out of material for Facebook posts, classes, etc.

It's easier to maintain an existing customer relationship than it is to find a new one. And, it's less stressful, I think.

So, employ both tactics. Enroll to grow the size of your organization; educate to continue getting repeat orders and keep that growing size "full." 

Think about both aspects like two wings of an airplane. It's easier to soar to higher heights with both.